Hi, my name is Sherine Haines and I owned a retail store for just over 23 years. Besides selling fabric, haberdashery, software & machines, I also taught Sewing, Craft, Décor and Digitizing courses.

My passion is being creative and teaching, and as a result of many of my customers having moved away from the area (even to different countries), and then not being able to attend my face-to-face classes – the customers requested that I mail them course information. So………that is how this website was initially created!

The website has since evolved to include digital courses and training videos related to sewing and crafting that are downloadable and available to all – no matter which country they live in.

I also sell select physical products, which I can only ship within South Africa.

Now……you may never have attended any of my classes before, or bought any physical product from me, but please browse through the Courses & Training Videos tabs on this website and try your hand at some of them. The instructions are really easy to follow (Step-by-Step) and I am sure that you will be so pleased to have joined the wonderful world of Sewing & Crafting.

Sew and Craft Step-by-Step “Keeping the world Sewing & Crafting since 1993”

Here are a few testimonials from satisfied customers. (They can be verified….) Feel free to add your own testimonial via the TESTIMONIAL tab above after your engagement with me too.

Julian: I have bought my first embroidery machine from Sherine. She is absolutely amazing. She helped me understand how the machine worked and is still there for me when I need help. Thank you Sherine.

Michelle S: I bought my Brother sewing machine from Sherine about 8 yrs ago and the friendly service has kept me going back! Any small query was quickly answered and sorted out. I recently bought a Scan n Cut and the videos/tutorials were absolutely amazing! I was up and running in only a few hours… I highly recommend her products, services and videos!!

Wayne: I have never had such fantastic service before. Sherine you have gone out your way to ensure I got what I wanted. 10 star rating. I will be back

Liam: first purchase – Received this morning plius the DVD. Very good seller. Communicated constantly with updates. Will be happy to buy again.

Liam: next purchase – A pleasure to deal with this Lady. Super efficient, and goes out of her way to help and advise

Liam: yet another purchase – Once again, a pleasure dealing with this Lady. Very happy with my purchase, and the follow up phone calls.

Lida: Great product, fantastic service!

Fina: Spontaneous and excellent feedback. Few sellers use this excellent method. Thanks for excellence. Will deal again going forward.

Dolla: Excellent service.

Carolina: AAAA Excellent Seller will deal with her again !!!!!!!!!!!!!!!!!!!!!!

Werner: Excellent seller, thank you for the good service

Dr DJR: Thank you. Excellent seller!

Nicolene: Great!! Very happy with product

Wendy FP: Very helpful seller! A pleasure to deal with.

Talitha: lovely lady to do business with. Very professional and helpful, I am definitely coming back for more.

Danica: A+++++++ COMES HIGHLY RECOMMENDED, ALWAYS A PLEASURE, SUPER COMMUNICATION!